Issue 01 — Spring 2026

Now accepting creators

Talent that wasn’t supposed to be here.

An influencer agency for creators who don’t fit the mold. We represent the overlooked, the unpolished, the unlikely — and the audiences that actually trust them.

Manifesto

§ One

Three things we believe — and one we don’t.

01

Influence isn’t a look.

The creator economy spent a decade teaching brands to fund a very specific aesthetic. Audiences stopped buying it years ago.

02

Trust outperforms polish.

A 20K-follower creator people actually listen to converts better than a 2M-follower creator they scroll past. Every time.

03

The interesting people weren’t invited.

Teachers, nurses, plumbers, retirees, drivers, caregivers. The real experts on real life aren’t in the group chats. We bring them in.

Roster

§ Two

Not types. People. But here’s a sense of who we represent.

N° 01

The retired ICU nurse

Explains prescriptions in plain language. Her audience is exhausted and actually listens.


41K · 8.2% ENG

N° 04

The plumber with a following

Diagnoses problems from shaky iPhone videos. A small empire of homeowners trust him.


27K · 11.3% ENG

N° 02

The ex-accountant

Breaks down grocery receipts, utility bills, hidden fees. Niche trust at scale.


112K · 6.4% ENG

N° 05

The school-bus driver

Improbable fashion instincts. Thrifted fits, sharp taste, no stylist in sight.


54K · 7.8% ENG

N° 03

The single dad cooking $10 dinners

Unfussy, useful, quietly funny. Home-cook audience with real buying intent.


88K · 9.1% ENG

N° 06

The librarian

Reviews thrillers with a straight face. Converts readers into buyers like nothing else.


33K · 10.1% ENG

And a hundred more we haven’t told you about yet.

For brands

§ Three

You’re tired of the same faces. So is everyone scrolling past them.

We match brands with creators whose audiences actually listen — not the ones with the biggest bio link.

The math has changed. A 30K-follower expert who answers DMs outperforms a 2M-follower lifestyle creator by every metric that matters: engagement, save rate, click-through, conversion.

We handle casting, contracts, creative direction, disclosure compliance, and reporting. You focus on the product.

i

Brief us.

Product, audience, budget, guardrails. We prefer direct over polished.

ii

We cast the wrong people.

At least, the people your competitors aren’t calling. That’s the point.

iii

Content that doesn’t look like content.

Real voice, real context, compliant on the back end, native on the front end.

iv

Reporting you can trust.

Engagement, conversion, and sentiment — no vanity dashboards.

Want in?